Want to demonstrate that you practise ethical marketing? Sign up to the Ethical Marketing Charter

Join Us Be part of the change. Demonstrate that your business conducts itself with integrity and practises ethical marketing. Challenge other organisations to stamp unethical marketing in the personal injury sector.

If you wish to sign up to the Ethical Marketing Charter please complete and submit the form below.

The following organisations are inaugural Charter signatories:

Learn more about the Charter

Download a copy of our full aims and definitions


Parliamentary support

“I am a strong supporter of the Ethical Marketing Charter, which will help to tackle the activities of cold callers and aggressive sellers who cause a great deal of distress and worry for many elderly and vulnerable people.”

Tom Brake MP, Liberal Democrat MP for Carshalton and Wallington

Ethical Marketing Charter commitments

  • Charter signatories stand firmly against nuisance marketing – they never cold call or send spam texts or spam emails.
  • Charter signatories stand firmly against the unethical buying and selling of accident data – they never misuse accident data to pressure people into making a claim.
  • Charter signatories stand firmly against inappropriate and misleading advertising – they never induce personal injury claims by making false or misleading promises in their advertising, and are clear and upfront about any exclusions to no win, no fee.

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