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Claims Management Regulator, Legal Ombudsman and APIL support Ethical Marketing Charter

August 12 2015 article by Jonathan White
Jonathan White, National Accident Helpline's Legal Director, talks about the support the Ethical Marketing Charter has had so far from regulatory bodies and parliamentarians.

I am delighted the Ethical Marketing Charter has received support from key regulatory and industry bodies within the personal injury sector. 

Kevin Rousell, the head of Claims Management Regulation at the Ministry of Justice; Simon Tunnicliffe, the head of CMCs at the Legal Ombudsman (LeO); and Jonathan Wheeler, the President of the Association of Personal Injury Lawyers (APIL), have all given their backing to the charter and welcomed it as an important step forward in the fight against nuisance marketing.

In addition, the cross-party political support we’ve received - from Phillip Hollobone MP (Con), Helen Goodman MP (Lab) and Tom Brake MP (Lib Dem) - demonstrates that the government understands the importance of ethical marketing to consumers.

I am heartened to see organisations in the industry come together, despite the fact that we operate in a competitive market. Although many of us act with integrity in ensuring genuine claimants have the proper access to justice, rogue operators are providing a negative perception of the sector.

One of the primary aims of the Charter is to stamp out bad practices that “plague the reputation of the claims management sector.”

“The Claims Management Regulator has been working hard to ensure that CMCs behave in an ethical and responsible manner,” said Kevin Rousell.

“Any steps by the industry itself that may help improve practices and raise standards are to be welcomed… and all CMCs should commit to stamping out bad practice.” 

Simon Tunnicliffe, LeO’s head of CMCs, said: “The Legal Ombudsman is here to work with stakeholders to raise standard across the CMC industry and we welcome any initiative that attempts to raise standards.”

Jonathan Wheeler, President of APIL, said: “APIL is a strong supporter of ethical marketing initiatives and we therefore welcome the development of this charter.” 

We’re delighted that the launch of the Ethical Marketing Charter has been warmly welcomed by these organisations. We hope that their support will encourage others in the personal injury sector to sign up and help us to stamp out nuisance marketing as well as unethical practices.

Top Story

Personal injury sector unites to launch Ethical Marketing Charter

Stamping out cold calling in the personal injury sector and protecting consumers Read more >

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Parliamentary support

“The Ethical Marketing Charter is to be warmly congratulated. It has thrown down the gauntlet to achieve high ethical standards and hopefully other firms are up to the challenge.”

Philip Hollobone MP, Conservative MP for Kettering

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