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Record fine issued by ICO as company makes millions of cold calls

March 01 2016
A PPI claims company which made 46 million cold calls in the space of a few months has been hit with a record fine of £350,000 by the Information Commissioner. 

The fine was imposed following over 1,000 complaints from consumers, including one from a doctor whose line was being clogged with automated calls, preventing emergency patient calls from getting through. Complainants reported being dialled at all hours of the day and night by Brighton-based Prodial, which provided no opt out details for those who wanted the calls to stop. The company also operated out of a residential address and masked its identity, making it even harder for consumers to take action to prevent the calls.

Prodial is also said to have used the details of consumers who had not ‘opted-in’ to receive marketing calls, a practice which is against the law. The marketing ‘leads’ generated by its calls were sold on to claims management companies.

According to Christopher Graham, the Information Commissioner, who handed down the record fine, the company’s owner closed it down on hearing that the ICO was investigating its practices.

Mr Graham said: "This is one of the worst cases of cold-calling we have ever come across.

"The volume of calls made in just a few months was staggering. This was a company that knew it was breaking the law."

"We want to send a clear message to other firms that this type of law-breaking will not pay. That is why we have handed out our highest ever fine.”

Top Story

Personal injury sector unites to launch Ethical Marketing Charter

Stamping out cold calling in the personal injury sector and protecting consumers Read more >

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Parliamentary support

“The Ethical Marketing Charter is to be warmly congratulated. It has thrown down the gauntlet to achieve high ethical standards and hopefully other firms are up to the challenge.”

Philip Hollobone MP, Conservative MP for Kettering

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